Tiptoe by George Morton
Always seeking new inspiration, we invite artists to make our pieces their own and integrate them into their world. A meeting of two creative worlds: meet illustrator George Morton.
Can you introduce yourself?
Hi! I’m George, an illustrator originally from Oxfordshire in the UK, but I’ve been living in London for ten years. I mainly create figurative scenes and illustrations that focus on small moments or everyday joys, often inspired by things I’ve seen or experienced.
How would you describe your creative world?
In most aspects of my life, whether it’s the clothes I wear or the way I decorate my home, I often oscillate between minimalism and maximalism. The same goes for my illustrations. I usually try to find a balance between a simple concept and a multitude of small details you might not notice at first glance.
What I love most about the creative process is thinking about those small, less visible elements and details and drawing them—for example, the spines of the books on the shelf or the vitamin C tablet fizzing in my Tiptoe illustration. I’ve always liked the idea of being able to tell a story with a single image, but also of not having everything be immediately obvious and of needing to use your own imagination to fill in some of the gaps—and that’s something I generally try to incorporate into my work.
Where did you find your inspiration for this collaboration?
What I love about Tiptoe products: the clean, contemporary designs, the minimalist look, and the range of colors and materials available. It’s easy to move towards a more maximalist style and bring lots of personality into a room. It was really fun to design part of a room using Tiptoe products, but through my illustration, and to find that minimalist and maximalist balance I often try to achieve.
Can you share a place where you feel good?
Outside my home, I’d say pretty much any bookshop (but a special shout-out to my local bookshop, Ink@84, in Highbury). In recent years, I’ve become an avid reader and could spend hours browsing them. However, I’m the worst when it comes to buying books based solely on their cover, which has unfortunately often disappointed me in the past (I suppose that’s where the expression comes from…).
I’m also currently putting out there that I’d like to work on book cover projects, so it’s an ideal place to find inspiration!